Tuesday 13 April 2010

Nihilism for the Money

The Treachery of Images, 1928, Rene Magritte


Until very recently, nihilism was just a cultural stand that made leftists look culturally elegant. Since 1989, nihilism has become the common ground for right and left wing intellectuals, especially in American and European Universities. In fact, John Gray affirms in his The Enlightenment's Wake (1995) that nihilism is Western's "only truly universal inheritance to humankind", and one of the main reasons why non-western cultures will take the lead in the global world.

In my "Arquitecturas virtuales" in Revista de Occidente (2002), I related Koolhaas's architectural approach to a precise political praxis that had more to do with marketing than art.

Some political analysts consider now as postmodernist the right wing strategy of twisting the meaning of language to impose their ideas: "regulation is bailout" is the new one that tries to stop Obama's financial reform. The best example of the deconstruction of language for the money is Frank Luntz's Memo to kill the bill. The thing is that as a media strategy it really works: the lie of mass destruction weapons allowed already the huge business of the Iraq war. That was another initiative to take the money away from tax payers. Paul Krugman calls it the "black is white strategy".

PD (30/04/2010):

On the 28th Obama gave a strait answer to what I have called "Nihilism for the money". After saying that this crisis is not a cyclical one he responded to the "White is Black, and Up is Down" strategy. The three points of Obama's Wall Street Reform are:
  1. Protection to consumers
  2. End of bailouts
  3. Financial Transparency

Have a look at the video:


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