Friday 14 May 2010

Teaching creativity

A page from the manuscript “La speculazione edilizia” (‘Building Speculation’; 1957)


Creativity is a mystery. How to teach something that is a mystery? Business people have their idea, like in this Stanford's video. The Institute of Creativity and Educational Innovation, University of Valencia has a more artistic idea: it relates perception to action. The latter is closer to the atypical action that produces new perceptions which is art. By the way, art and business is the theme of Italo Calvino's novel Building Speculation written in 1957. It tells the story of a writer that fails in becoming a business man. On the other hand, much later, the same Calvino wrote Six Memos for the Next Millennium which is certainly one of the best creative clues for the future.

At the Reflexive Architecture Laboratory (check the LAR tag) we did the other way round: after doing we started theorizing. Still it looks that Reflexiveness is at the centre of creativity.

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